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Marketing, Management, & Sales
Academic Work
Connecting to Bauer Sponsored Project
Insperity: Putting Summer Interns to Work on Social Media Projects
Class: BUSI 3302 Connecting Bauer to Business
Date: Jan. 2023 - May 2023
In the BUSI 3302: Connecting to Bauer to Business course, I worked in a group of eight to collaborate on a project of our choice. I chose to work on a project with Insperity, which involved evaluating potential social media strategies for their intern program's summer marketing campaign, as well as providing a general overview of Gen Z. My role in the project was internal communications, where I managed meeting logistics, facilitated discussions, and ensured smooth operations. I also conducted research and surveyed University of Houston students as part of my responsibilities. Our team presented an executive summary and delivered a presentation to Insperity's marketing and recruiting leaders, receiving high praise for our efforts throughout the semester.
Sales Customer Relationship Management
Kingwood Golf Tournement
Class: MARK 4376 Customer Relation Management
Date: Aug. 2023 - Dec. 2023
In this class, our goal was to meet a $1,000 quota and recruit four participants for the Program for Excellence in Sales golf tournament. To achieve this, we spent about two weeks learning how to use Salesforce CRM to track action items, manage relationships with previous accounts, and review past interactions from former professional sales students. Additionally, as part of the program’s curriculum, I was also enrolled in a course where I learned the SPIN selling technique to increase my chances of closing deals. Throughout this time, I actively engaged in prospecting, cold calling, and identifying potential leads through ZoomInfo. Each week, I completed over 130 activities (activities are the amount of touch points that are trying to be made or made to interact with the individual), which included cold calls, emails, texts, or in-person meetings. During this project I was taught and went through the whole sales cycle process from beginning to the end.
Marketing Strategy & Planning
Case Study Analysis: Starbucks
Class: MARK 489 Marketing Strategy & Planning
Date: Aug. 2024 - Dec. 2024
The objective of this project was to analyze the Starbucks Harvard Case Study while researching current challenges Starbucks is facing, ultimately developing three marketing strategies and two tactics for each strategy. This project was completed in a group of six, and I was responsible for creating one of the three strategies and its corresponding tactics. By examining Starbucks' SWOT analysis, key marketing problems, positioning statement, and marketing objective from both online sources and the case study, I developed a strategy focused on expanding Starbucks' brand experience through co-branding partnerships. One of my tactics was to partner with local businesses to host pop-up events and invite influencers to gradually build excitement around this new experience. Another tactic involved partnering with Lululemon to host yoga and Pilates sessions, where attendees could purchase new wellness drink recipes and receive exclusive Lululemon x Starbucks merchandise.
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